Social Marketing Evidence Database

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Social Marketing Evidence Database
Publication Date: 08/06/2019

The Social Marketing Evidence Base is a resource that compiles evaluations of social marketing interventions by PSI, other NGOs, and academic institutions. It presents a review of 109 studies looking at whether social marketing makes people healthier 

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Modi, Shilpa and Firestone, Rebecca (2014) Social Marketing can Make People Healthier: The Evidence That Social Marketing Works. Washington, DC: Population Services International (PSI).