In 2016, a total of 81 contraceptive social marketing programs generated 74.9 million Couple Years of Protection (CYPs), an increase of over 7 million CYPs in 2015, to couples, women and girls around the world, according to the 2016 Contraceptive Social Marketing (CSM) Statistics report just published by DKT International. This included sales of over 1.8 billion condoms, 45 million injectables, 1.2 million implants, 12 million Emergency Contraception (EC) pills, and 6 million IUDs.
“Social marketing continues to make major contributions to both family planning and HIV prevention by providing women in low and middle-income countries with contraceptives through existing commercial channels,” says Chris Purdy, president and CEO of DKT International. “We are proud that these efforts have made great strides in helping to reach the FP2020 goal of adding 120 million new users of contraceptives by the year 2020.”
The report details 81 contraceptive social marketing programs, all of which are helping provide modern contraception and reduce unmet need for family planning, largely through the private sector.