Together with Viacom International Media Networks (VIMN), the MTV Staying Alive Foundation (SAF) has over two decades of experience in HIV prevention and sexual health awareness and mass-media behavior change. Based on the success of MTV’s Shuga program in Kenya, MTV made a pledge to use this format to combine a TV drama series with radio, digital, print, social media, and on-the-ground activities, aimed at youth and utilizing the globally recognized MTV brand in 2017. By combining entertainment with health messaging, MTV aims to implement similar programming and communications in Nigeria and Egypt in 2018, as well as in India by 2020. This commitment includes producing all the content rights-cleared and distributing it at no cost to any other broadcaster or organization globally, creating the potential to reach hundreds of millions of people.
MTV Staying Alive Foundation FP2020 Commitment 2017
The MTV Staying Alive Foundation (SAF), in partnership with Viacom International Media Networks (VIMN), commits to launching ground-breaking media campaigns addressing youth sexual health based on the hugely popular television show – Shuga – in Nigeria, Egypt, and India...
MTV Staying Alive Foundation Commitment Self-Reporting Questionnaire 2019
The first season of MTV Shuga Nigeria premiered in Lagos on 22 Feb 2018, and rolled out on multiple free-toair and pay TV channels...