Social marketing organizations are providing more contraception than ever before, but its leaders are determined to up their game even more and become major contributors to the international family planning goal of 120 million new women and girls in the next six years that was set by Family Planning 2020.
In 2013, social marketing organizations around the world delivered 70 million couple years of protection, an increase of 7 percent from 2012, according to the 2013 Contraceptive Social Marketing Statistics published recently by DKT International. The report provides details on the 93 contraceptive social marketing programs that produced more than 10,000 CYPs in 66 countries.
This week, FP2020 released its annual progress report, announcing that 8.4 million additional women and girls used modern contraception in 2013 as compared to 2012. The report notes that this accomplishment did not meet the goal of 9.4 million additional users in the first year but "is still a significant milestone."Of those 70 million CYPs delivered by social marketing in 2013, 63 million of them were in the world's 69 poorest countries identified as "FP2020 focus countries."